Marketing & re-marketing

Increasing sales is the main goal of any business. Many forward-thinking professionals in sales understand that modern customers have little trust in common advertising.

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Increasing sales is the main goal of any business. Many forward-thinking professionals in sales understand that modern customers have little trust in common advertising.

In this market companies more often turn to covert or hidden advertising tools. The main feature of covert marketing is voluntary distribution of information about products or company by consumers.

In this case information and discussions are given by experts in marketing, and then users are the ones who is actually developing the conversation/argument and discussing the product, convincing each other of the pluses and minuses of the product goods.

Also here you can use remarketing. Remarketing is a feature that lets you reach people who have previously visited your site, and show them relevant ads across the web or when they search on Google. When people leave your site without buying anything, remarketing helps you connect with potential customers again. You can even show them a tailored message or offer that will encourage them to return to your site and complete a purchase.

Hidden marketing methods

Reviews and Working with comments

About 85% of today`s users, before making a significant investment prefer to read reviews about the company (online). More than 60% of readers have expressed confidence in reading through the reviews, products which are reviewed, buying 18% more often.

Detailed reviews of products and services

Comprehensive representation of the complete information about products and services, as opposed to traditional advertising, affects the formation of a positive perception. Obtaining additional information, made by qualified experts, helps to clarify the merits of goods.

Submission of information by opinion leaders

Hidden Marketing using reputable blogs and media represents quotes by famous people and competent experts inclined to allow the selection of a particular brand.

Most often hidden marketing activities are carried out in social networks, blogs, forums, social media, video-hosting and photo sites, where there is opportunity to exchange views.

In addition to the hidden marketing another effective method of informing consumers is marketing using mobile technologies.

Email Marketing

Electronic (email) marketing works through sending a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust and brand awareness. Email marketing can be done to either sold lists or current customer database.

Using Email marketing, you can go with different options:

  • Sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business.
  • Sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately.
  • Adding advertisements to email messages sent by other companies to their customers.

SMS Marketing or SMS Advertising

Mobile marketing is marketing on or with a mobile device, such as a smart phone. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes various services and ideas.

Mass mailing of advertising sms messages is one of the most convenient and popular methods of attracting customers attention.

Wide audience reach, easy to attract new and retain loyal customers, reasonable cost of service and ease of determining the economic effect, make sms marketing convenient tool for the introduction of mobile technologies in the development of your business.

Palmira Studio provides the possibility to send SMS to numbers of all mobile operators all over the world. There is a possibility of distribution only in selected cities or states and you can actually determine the geographical location of subscribers and mailing time.