SEO – Search Engine Optimization and promotion

Search engine optimization is a process of affecting the position of a website in search engine`s "natural" or un-paid search results. In general, the higher ranked website will get more clicks and higher traffic. 

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Search engine optimization is a process of affecting the position of a website in search engine`s "natural" or un-paid search results. In general, the higher ranked website will get more clicks and higher traffic. 

 

SEO may target different kinds of search, including image search, video search, local search, news search and industry-specific search engines.

SEO-promotion has several stages

The first stage of SEO - is a website audit

We all know that any product, in our case, the website, will be judged primarily by the first impression. If its design is unattractive and boring, then 80% of visitors leave the site and will not even read about all the advantages of your product, especially with such a variety of competitors` sites, which are provided by many search engines, like Google or Yahoo.

At this stage we will evaluate the design, usability (user-friendliness), will define website`s weaknesses, failures, technical errors (error codes, links, files for search engines robots.txt and sitemap.xml, as well as issues related to the domain), also we will verify the quality and uniqueness of the content, and identify your website`s position in search engines at the time of the audit.

The next stage is the internal optimization

At this stage, our specialists correct errors and, if necessary, make changes in the structure and redesign the website. Particular attention is paid to quality of the content – we will write interesting articles, unique and complete product descriptions, also will create photo and video materials. In order to constantly grow and increase site`s position, we will, on a regular basis, fill it with a quality content, which is optimized to the requirements of various search engines.

Then comes the external site optimization

This procedure allows us to extend the value of your site for search engines. External optimization includes daily work on integration site into profile registers and catalogs.

Palmira Studio will provide a highly skilled SEO service, and it doesn`t matter where your company located. Modern technology allows us to do it from anywhere in the world. Search engines - is a highly competitive market. And our experts are ready to use all their knowledge and experience to make sure your website will take a leading position in targeted search engines.