Social Media Marketing (SMM)

Social media marketing (SMM) is a process of gaining website traffic or attention through social media sites. SMM programs usually focus on efforts to create content that attracts attention and encourages readers to share it with their social networks and friends. When the message spreads from user to user and presumably resonates, because it appears to come from a trusted source, as opposed to the brand or company itself, this form of marketing results in earned media rather than paid media.

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Social media marketing (SMM) is a process of gaining website traffic or attention through social media sites. SMM programs usually focus on efforts to create content that attracts attention and encourages readers to share it with their social networks and friends.

When the message spreads from user to user and presumably resonates, because it appears to come from a trusted source, as opposed to the brand or company itself, this form of marketing results in earned media rather than paid media.

Social media itself is a catchy term for sites that may provide different social actions. For example, Twitter is a social site designed to let people share short messages or updates with others. Facebook, in contrast, is a full-blown social networking site that allows users to share updates, photos, join events and a variety of other activities.

Our experts know how to effectively use SMM technology in popular social networks such as Facebook, YouTube, Twitter, Instagram, LinkedIn, also on blog platforms - Blogs.yandex.ru, Live Journal, etc.

First of all, we define the target audience, and then form brand platform, develop design, create attractive and unique content, including photo and video content. Next step is administer and moderate online brand community, conduct contests, quizzes, polls, discussion, promote group (blog) using contextual targeting and advertising, encourage subscribers to repost, promote the brand on various popular sites and communities.

Also we would highlight the work on the negative comments, complaints to the product and bad remarks from competitors. Having skills in dealing with such situations, we pay as much attention as possible to negative mentioning of the company/brand and make sure to find a way, to change the course of an argument and to get out of the situation with dignity, while preserving the face of the brand and company itself.

Of course, to effectively promote your online community using technology SMM, you need a lot of effort, patience and time. Much better option is to refer to competent professionals who will relieve you from routine work and save your time and money.

Palmira Studio will provide real professionals to work on your project, creative and responsible SMM-specialists will do their best to promote your site/product or company name.